LAB SERIES
Did you know men’s skin is different from women’s?
We were tasked to get men engaged with a high-tech skincare brand developed specifically for men. Our team created digital content across social media and Youtube all aimed to teach men about skincare in language that made sense to them. We developed the identity of the Lab Series man and mixed art & science to get the convesation going arounf men’s skincare and the Lab Series brand.
Agency: Yard Role: Social Strategy + Writer
I wrote an encyclopedia of Youtube tutorials about men’s skincare featuring actors/influencers. We were able to create organically shareable branded content that men were actively searching for and the series received 500k+ views on Youtube.
