"The Power of She" campaign took a new approach to empowering women -- by encouraging them to work together to lift each other up. Athleta's first 360 campaign spans across: tv, digital content, social, print, catalog, sweepstakes and events. It was an incredible experience working with a small team on such an expansive multi-faceted platform.
Agency: Yard
“This video perfectly encapsulates why women are stronger together.”
– Refinery29, April 2016
“There’s nothing like strong women working together, and the latest campaign from athletic brand Athleta is all about that message.”
– Self, April 2016
“Athleta provides empowering inspo with their new #PowerofShe campaign which features female athletes kicking ass as a united front instead of trying to tear one another down.”
– InStyle, April 2016